Fairchild Books, Bloomsbury Publishing, 2015
Written by Derek Yates and Jessie Price, this educational title provides students and practitioners with an understanding of the new skill-sets required to succeed in a changing communication environment.
Organised by theme (brand, experience, conversation, participation, navigation, advocacy and critique), each chapter features a variety of editorial formats (essay, interview, case study) – for which clear and distinct graphic languages were created.